Setting up a new business is often an exciting and challenging journey. Getting set up and seeking proper advice from the start will put you on a path to success. So, have you thought about trademarking your business name? Or has someone else beaten you to it?
You’ve completed all the required registrations, you have your ABN, started working with an accountant or business advisor and determined your GST and PAYG instalments. You’ve picked a business name, set up a website and social media accounts and it’s time to get started.
While you don’t need a registered trademark to apply for an ABN, registering a trademark for your business name, logo or other sign means you have exclusive rights to use your business name in Australia and protects your intellectual property. You can try TM Checker, a free online tool to check if a name has already been trademarked. A 5-minute check can help save you a lot of hard work and disappointment.
A registered trademark is a licensable and saleable asset. It also provides legal protection from others using the same name on similar goods and services.