data protection

Arabon Small Business Accountants data analytics

Four common mistakes SMEs make with their data and how they can be avoided

Australian businesses are behind their international counterparts in employing data analytics, but this isn’t because they don’t want to.  The unspoken problem is the lack of information provided informing businesses about how they can use their data correctly. Sadly, it isn’t as simple as analysing customer numbers, sales or demographics data.  While this information is […]

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